Free sports betting tip online hub Free Super Tips came to us in 2015 with the goal of increasing brand awareness, driving and improving quality referral traffic to the website via mobile, as well as gaining more highly authoritative, relevant links and increasing social engagement with the brand’s social media channels.
In order to achieve Free Super Tips’ goals, we worked closely with their team to create and implemented an interactive content strategy, which utilised the use of an online quiz and the following actions:
- Create questions that influence human emotion and prompt quirky and laugh out loud spur of the moment reactions.
- Build 20 unique results providing players with a more personalised response.
- Mobile-responsive, simple and easy-to-use design.
- Social share, engagement and brand exposure was encouraged through options to share results across multiple platforms.