Content Case Study
With a link-focused content strategy in place we aimed to drive relevant inbound links towards the Happy Beds domain to boost an already-improving performance and increase search visibility.
The Challenge
Organic visibility is key for growth. Through a solid link-acquisition strategy Happy Beds would appear for a wider range of keywords and higher for the most lucrative ones, resulting in an increase in traffic and as a result an increase in revenue.
Liberty's positivity and commitment alongside the strong results achieved through their intense efforts has allowed Happy Beds' digital presence to flourish. We are thoroughly impressed with Liberty, from their prompt and professional communication to their creative and collaborative spirit! Rex Dawood Director
Our Approach
They continued to do very well for certain long-tail keywords with lower search volumes, however in order to direct traffic to other categories on site it was essential we target new, competitive keywords.
Mattresses are a product that Happy Beds manufacture on-site. With a high search volume and average difficulty score, this was our target area for growth. Knowing the mattress market is extremely competitive we had to create new, interesting content to attract the attention of top furniture bloggers, home improvement journalists and style influencers.
The Results
The results over the last three years speak for themselves…
