Multichannel Case Study
We have a strong, historic relationship with Happy Beds; having been clients of ours since early 2016. Joining Liberty for search engine optimisation the team now work across SEO, PPC and Content, making it a simple solution for cross-departmental goals.
After years of investing in SEO, their revenue had failed to grow. This was partly due to a poor link profile, low domain authority and therefore a lack of respect from search engines.
Liberty's positivity and commitment alongside the strong results achieved through their intense efforts has allowed Happy Beds' digital presence to flourish. We are thoroughly impressed with Liberty, from their prompt and professional communication to their creative and collaborative spirit! Rex Dawood Director
Our research involved in-depth technical auditing, keyword research, landing page copywriting, user journey mapping and marketplace analysis. Once the site was fully optimised, we rolled out a link-focused content strategy to grow the site’s authority. By building a series of authoritative backlinks to build upon Happy Beds’ existing domain authority we could begin ranking in SERPs against major well known and established competitors like Bensons for Beds, Dreams and Silent Night organically.
Stratospheric business growth
The results over the last three years speak for themselves…
UK Biddable Awards Nomination: “Best Use of Shopping Ads” 2019
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Having heavily invested in above the line advertising and leveraging celebrity influencers their brand existed and was familiar. However, their digital presence had still seen muted results.