To drive traffic and boost conversions in key focus areas, such as conveyancing and personal injury, through a strategic combination of content, SEO and PPC marketing.
In order to achieve Howells’ goals, we worked closely with their team of solicitors to create and implement an ongoing content strategy which provides up-to-date and relevant legal guidance to answer specific queries internet users may have.
This included actions such as:
- Establishing and targeting key personas to ensure content is as useful and engaging as possible.
- Working with Howells’ legal team to highlight common queries they receive which could be answered online.
- In-depth longtail keyword research was carried out, alongside a detailed keyword distribution, to ensure the correct blogs and pages rank for identified search terms.
- Content is adapted in line with seasonal fluctuations, such as the rise in conveyancing during the summer months.
- Outreach was conducted to build brand awareness and gain links.