Liberty's approach to PPC increases ROI by 1251%

Japan’s biggest travel agency, JTB Travel, were looking for a new digital agency to improve their PPC performance, particularly focusing on ticket sales, conversion rate and CPA.

Our Approach

In order to achieve JTB’s goals, we implemented the following strategy:

  • Restructured and optimised existing campaigns to ensure only relevant traffic was being captured
  • Trimmed out underperforming activity and adjusted budget allocation so that campaigns were more cost effective
  • Expanded keyword list to increase advert exposure in Google search results
  • Used Gmail advertising to push brand awareness and encourage additional sales

The Results


ROI. Significantly increased from 260%


Reduction in conversion cost


Conversion rate increase

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