Label Source are an online-only eCommerce store selling all manner of signs and labels, from barcode and asset tags to warning signs and tapes. Having not seen any tangible search progress or results, Label Source teamed up with Liberty to turn their luck around.

The Challenge

Label Source were clear about their overall business goals; to increase organic traffic, increase rankings within the SERPs, and increase the number of website conversions. They also had several clear keyword groups identified that would become priority keywords. And so, our initial challenge wasn’t to identify goals, but to manage expectations and set KPI’s to target.

By comparing values from 2018 vs. 2017 for the same period, we were able to determine an average metric and calculate a challenging target KPI.

  • 30% YOY organic traffic growth
  • 8% YOY revenue growth
  • Increase the number of page 1 ranking positions for priority keywords
Thanks for this spreadsheet, I am working my way through it and it is helping me spot a lot of opportunities I never realised were there. Ryan Phillips Digital Marketing Assistant

Our Approach

To maximise optimisation, we devised a tool to identify topic clusters relating to our priority keywords to build upon the site’s relevancy for the keyword’s search intent. The tool, built by our Senior Technical SEO Specialist, is a weighted bi-graph clustering mechanism that ramps up search intent optimisation using only search query data to cluster keywords.

We aimed to process a greater volume of keywords, scraping the SERPs for data to inform those keywords and assess their comparative search intent to uncover potential opportunities much quicker, but on a much grander scale.

 

The Results

Our work for Label Source has proved the power of search engine optimisation with an incredibly innovative approach to keyword research.

Trophy icon Shortlisted at UK Digital Growth Awards 2019, for "SEO Campaign of the Year" Also shortlisted for "Most Innovative Campaign" at the UK Search Awards 2019

+29% Organic Traffic Growth
+27% Revenue Growth
131 First Page Positions

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