Maytech wanted to increase sign ups through their digital channels. We put together a content-centric strategy that delivered the goods…
Global data transfer company Maytech came to us in 2014 with the goal of devising a content-centric SEO strategy to enhance web traffic and improve their free-trial sign up figures.
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In order to achieve Maytech’s goals, we created and implemented an in-depth SEO strategy, which included the following actions:
- Key objectives established and target personas identified to ensure relevant, useful and engaging content was created.
- Keyword research and keyword distribution was carried out to identify keywords and to ensure the correct pages were ranking for the identified search terms.
- Keyword distribution was regularly updated to keep up-to-date with the latest industry trends and changes.
- Content was created for the onsite blog and also placed on relevant industry and influential websites.