National restaurant chain Pizza Express approached Liberty back in March 2016 as they wanted to improve their digital marketing activity to attract more table bookings and voucher downloads, as well as increase footfall into restaurants.

The Challenge

National restaurant chain Pizza Express approached Liberty back in March 2016 as they wanted to improve their digital marketing activity to attract more table bookings and voucher downloads, as well as increase footfall into restaurants.

Thanks for all your efforts in building the SEO account. We’ve seen the results grow substantially since you guys came on board. Senior Digital Manager Pizza Express

Our Approach

With more than 450 restaurants in the UK, boosting the number of customers each location received was no easy feat. We set about targeting localised traffic by first completing in-depth initial work, which included technical SEO and post-migration support, and identified local SEO as a key channel for the ongoing activity.

We prioritised key areas to test our strategy, before rolling it out to the remaining areas. Once it was clear that the strategy was yielding promising results, we prioritised regions for optimisation and began activity across the UK.

The Results

By optimising each restaurant page and Google My Business listing for location keywords, managing its citation profile, and optimizing the site’s backlink profile to build authority; we delivered.

+114.7% Booking Revenue
+51.7% YOY Booking Revenue increase
+257% Voucher Downloads

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