Content Services
At the heart of marketing sits content. At the heart of our content is you.
We believe content is a lot more than words on a page. Great content underpins everything else.
It starts conversations, builds relationships and makes a lasting difference to businesses.
Great content is not shouting in peoples’ faces. It’s an idea informed and forged by a mountain of data, and if it’s not geared around provoking an emotional response it’s dead in the water.
Very importantly, great content is measurable, whether that’s:
- More people linking and sharing your content.
- More people finding your content in competitive search results and digital communities
- More people trusting your business
Content Case Studies
Admiral Insurance asked Liberty to help them launch their new learner driver insurance brand through a creative content campaign.
View case studyContent results to hang your hat on
Everything we do at Liberty centres around getting you the results you dream of, and content is no different.
Depending on your goals, your industry and your internal capacity, we’ll tailor a detailed, ambitious content strategy that hits the mark and delivers a tangible difference.
Then we’ll work with you to produce content marketing services which reflects your brand, and conveys the expertise, authority and trust you need to win over search engines and users.
We’ve worked with Liberty on two campaigns and have always been impressed by their concepts and creativity. From the first meeting to the end of the project, they provided great support and good advice. They were always patient and accommodating to our requests, and their integration of content, social and PR was excellent. On top of that they are a lovely team to work with! Justin Beddows Head of Consumer PR
The Digital Content team
Creative, interesting, good looking and extremely modest to boot, the word nerds in the Liberty content team dream up compelling ideas in their sleep.
Stephanie Lamerton
Senior Digital Content Executive
Which celebrity do you most closely resemble? I don’t know. Maybe Zoey Deschanel as we both have full fringes and glasses?
Tell us an interesting fact about yourself I share my surname with a village near Tavistock in Devon.
What's been the proudest moment of your life so far? I passed my driving test and was offered a job on the same day.
What’s your death row meal? Pizza or dim sum!
Kristina Salmane
Outreach & Social Media Specialist
Which celebrity do you most closely resemble? Hmm… I heard that I look like Jennifer Lawrence on a couple of occasions.
Tell us an interesting fact about yourself I’m a chronic multitasker. Trying to juggle between work, self-development, running, yoga and dance.
Philip Woodward
Digital Content Manager
Which celebrity do you most closely resemble? I’d say either James Van Der Beek or Denzel Washington.
What’s been the proudest moment of your little life so far? Winning Woodville Baptist FC’s Goal Of The Season 2014/15. It was a lovely lofted volley from the edge of the box with the outside of my boot. But I don’t want to talk about it.
What’s your death row meal? Have you heard of STURF? It consists of foodstuffs sourced exclusively from animals that live on both land and water – surf 'and' turf. So, a starter of roast ottertail soup followed by spatchcocked watervole – and washed down with a pint of platypiss.
Emma Hull
Digital PR Executive
Which celebrity do you most closely resemble? I just asked a few people this and the most common answer was Britney Spears, but I am really hoping they mean super-hot Britney and not 2007 Britney.
Tell us an interesting fact about yourself. I am one-quarter Dutch, and my personal goal is to visit 30 countries by the age of 30. Six years to go, and six countries to complete. Easy mate.
What’s been the proudest moment of your life so far? Taking my dog for a Halloween photo shoot dressed as a pumpkin and watching him absolutely slay the doggy-shoot when the other dogs refused to co-operate. Proud dog mum moment.
What’s your death row meal? Waistline isn’t important when I am about to die, so to start, I would have some sort of saucy garlic prawn with a load of chunky white bread to mop it all up. As for my main, steak is too cliché so let’s go with an Indian; popadoms and chutneys, chicken tikka masala and rice/chips with a garlic naan. I don’t really do desserts much so I would just have another main, and that would be a cottage pie with sweet potato fries. Obv a couple of Pornstar Martinis to wash it down too, just to take the edge off.
Emily Benwell
Brand Manager
Which celebrity do you most closely resemble? I’ve been told Ellie Goulding! But probably a bit of Sarah Jessica Parker too (maybe).
Tell us an interesting fact about yourself: I’m related to Abraham Lincoln, which also makes me loosely related to Tom Hanks.
What’s been the proudest moment of your little life so far? Packing my bags and moving cross-country for (what was at the time) my dream job straight out of University.
What’s your death row meal? Pasta Marco Pollo. It’s a duck and plum sauce pasta dish at Bella Italia. Yum.
Ben Newman
Content Writer
Which celebrity do you most closely resemble? People used to say I looked like Noel Fielding. I think it was an insult, to be honest.
Tell us an interesting fact about yourself. My initials spell out my first name. Mental, I know.
What’s been the proudest moment of your life so far? Beating Paul 3-1 in a playoff to secure my top-four FIFA 19 credentials. He’s still mad.
What’s your death row meal? Fish and chips from Hilltop Fish Bar, finished off with a few tinnies. Class, mun.
Rosie Johns
Digital Content Specialist
Which celebrity do you most closely resemble? Does Velma from Scooby-Doo count as a celebrity? Because maybe her
Tell us an interesting fact about yourself. I've only ever broken one bone – my nose – when I was in a toy shop and a life-sized wooden dog fell on my face
What’s the proudest moment of your life? Probably yesterday when I made a pizza and didn't eat it all. Real self-control
What’s your death row meal? Just put me down for a bit of everything – pasta, pizza, ramen, steak, maybe a cheese board on the side
How we approach content marketing
We’re an insight-first agency, and we’ll work with you every step of the way. Our approach to content marketing involves intensive, super-granular data geekery and working with your team to understand exactly what makes your target market tick.
Then, we’ll use our decades of marketing experience to concoct campaigns and narratives which start meaningful conversations and meet your goals.
Our content services include:
- Evaluating and improving your current content
- Researching opportunities in search and social communities
- Getting influencers and press contacts shouting about your brand opportunities
- Producing top-class content, from copywriting to videos to graphic design
- Building digital communities with top-quality social media services
- Reporting KPIs and performance goals in bespoke measurement plan
Content Marketing Services
Native Advertising
Amplifying the reach of your carefully-crafted content. Native advertising helps you drive targeted traffic that converts.
Blogging & On-Site Content
Delighting and educating your target audience with carefully-researched, hyper-relevant web content.
Digital PR
Getting your brand talked about, trusted and amplified by the people and publications that really matter.
Content Optimisation
Crafting and tweaking copy to ensure your website is adoredby search engines and users alike.
Content Campaigns
Making a splash with strategic, innovative large-scale content marketing campaigns.