Senior Digital PR Specialist/Digital PR Specialist

Working in our PR department, alongside other PR and content specialists, you’ll monitor journalist requests, brainstorm content campaigns, push proactive PR ideas and spot opportunities where clients can get involved.

Job details

  • Role: Digital PR Specialist
  • Reports to: PR and Campaign Team Lead
  • Experience required: Minimum 2 years
  • Hours: 39 hours per week (full time)
  • Salary: £23,000-£29,000 DoE

Why work at Liberty?

  • Join a people-first agency
  • Unlimited annual leave
  • Flexible hybrid working
  • Private medical insurance
  • Social events
Learn More

About the role

We’re looking for a personable, determined and creative Senior Digital PR specialist or Digital PR Specialist to help us get amazing press coverage on behalf of our clients.

If you’re an ideas person with experience in getting backlinks and coverage from top-tier publications, we want to hear from you.

Working in our PR department, alongside other PR and content specialists, you’ll monitor journalist requests, brainstorm content campaigns, push proactive PR ideas and spot opportunities where clients can get involved.

You’ll be adept to using online data sources to find unique angles and stories that suits clients in different industries, and thinking of appealing ways to both tell and display this data for your clients.

You’ll manage and lead on digital PR projects for a number of B2B and B2C clients, so versatility and an optimistic can-do attitude is a must, as well as the ability to work under pressure to hit ambitious link targets.

A strong, confident communicator, you’ll build relationships with clients, be able to convince them of digital best practice and convey authority in your work.

As well as this, you’ll be expected to speak to journalists and bloggers on a day-to-day basis about campaigns, proactive ideas, providing quotes and offering product samples from ecommerce clients in exchange for reviews.

As a specialist or senior, you’ll be expected to be involved with clients from pitching, straight through to delivery. This may include creating digital PR proposals, strategies, attending in-person pitches and completing deliverables for a client.

In turn, Liberty offers a unique company culture, great perks and the chance to develop your skills in an ambitious, innovative and supportive environment.

If you’re looking for the next exciting step in your career, let’s talk.


Core responsibilities:

  • Building relationships with journalists and relevant individuals to generate client publicity opportunities, with a focus on backlinks to our clients' websites
  • Monitoring press requests and trending topics to create reactive stories for press
  • Ideating and implementing content campaigns across PR, onsite and social channels. This includes hosting brainstorms, analysing data, finalising a campaign, creating press lists and pushing a campaign.
  • Leading on a client, and being able to hit ambitious client link targets using different techniques.
  • Auditing client and competitor activity to evaluate the success of projects and generate ideas for future content plans
  • Researching press and influencer lists and keeping these up to date
  • Writing engaging press releases
  • Pitching stories and opportunities to journalists and relevant individuals
  • Analysing data and using digital tools to create interesting stories
  • Collaborating with digital delivery and accounts teams to maintain best practice and efficiency
  • Contributing to innovation within the agency, and thinking of new ways to improve the efficiency of the PR service offered at Liberty
  • Proofing and sub-editing copy
  • Any other duties as reasonably requested by the Agency

The ideal person will have

*if you can tick the majority of the below, we'd love to hear from you!

Are you interested in the role advertised?

Apply now

The Digital Content Team

Creative, interesting, good looking and extremely modest to boot, these word-nerds drum up compelling ideas in their sleep, engaging press, influencers and ultimately your audience.

  • Stephanie Williams

    Content and Social Team Leader

  • Philip Woodward

    Head of Creative

  • Emma Hull

    Digital PR and Campaigns Team Leader

  • Lewis James

    Digital PR Specialist

  • John Griffiths

    Digital Content Specialist

  • Lauren Dutson

    Senior Social Content Specialist

  • Gemma Elgar

    Junior Digital Content Specialist

  • Rhys Owen- Johnson

    Senior Digital Content Specialist

  • Rebecca Donoghue

    Junior Digital Content Specialist

  • Georgia Latham

    Junior Digital PR Specialist

Meet the Team

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