Our PPC agency create profitable, data-driven paid media campaigns which drive exposure, traffic and conversions across the web.
Paid media has never been more complex or more powerful.
As the digital marketplace evolves beyond mere paid search (PPC), display and social advertising into AI and machine learning, businesses need the most sophisticated, innovative paid advertising strategies to survive and thrive.
We crunch customer data, bulldoze ad structures and partner with vendors to dig up unforeseen opportunities. That allows us to confidently place the right ads for the right user at the right time.
Always, our end goal is to:
- Put your brand in front of more of the right people
- Bring more people to your website to visit your content
- Scale your business, whether through leads, sales, or something else
PPC Case Studies
The Award Winning Paid Media Agency That Delivers
All good marketers understand advertising, but when it comes to an impregnable account structure and PPC strategy, you need an expert that’s been there and done it – and does it the right way.
We partner with multiple vendors to give you the perfect mix of third-party technology and industry insight, which includes being a Google Premier Partner, Bing Select Partner and AdRoll Certified.
These partnerships offer advanced targeting techniques that only spends your hard-earned money on the right audience.
Liberty have game-changed this eCommerce marketing channel for us via their rigorous approach, coupled with continuous testing and optimisation. As a boutique agency, they are responsive and agile and can respond to our business needs quickly, behaving as if they were part of our in-house team. Lorna Westwood Head of eCommerce and Digital
How we approach PPC
With us, it’s never been about paying over the odds, hounding users, or preying on competitors. Our pay per click & paid media PPC agency is devoted to ROI; they dedicate their time to stay on top of paid best practice for your PPC campaign.
We eschew the siloed approach, working across platforms and technologies on a delicious sliding scale from full-ownership of delivery to consultancy and paid media training. At the end of the day, we’re just here to hit your goals.
We have a gold standard approach to successful PPC. Our bespoke strategy covers:
- Identifying the most lucrative target audience
- Structuring, or re-structuring, ad accounts
- Rigorous opportunity identification
- Spotting missed opportunities in the digital markets
- A bespoke measurement plan covering KPIs and performance goals
Liberty's PPC Services
Google Ads Management
When it comes to Adwords, ROI is Liberty’s bread and butter. PPC management done right. Our pay per click team are Google Ad certified for a reason: they lower your cost-per-click without sacrificing on conversions. Through a combination of persona-based intelligent targeting, market knowledge, Google Partner expertise and attention-to-detail, our PPC experts ensure your advertisements are seen by the right audience. We undertake keyword research as well as full ad design and creation service.Google PPC Services
Bing Ads Management
Our PPC services cover all major search engines. Diversify your digital campaigns and enjoy super-low CPCs using Bing. Many brands only consider Google ads and underestimate Bing pay per click advertising or ignore it altogether. When we work with you we’ll conduct a thorough audit of your marketplace and ascertain whether you can steal a march on your rivals using Bing.Bing PPC Services
Liberty combines dynamic creative work with statistical boffinery so that you dominate display advertising with your pay per click campaign. When utilising Liberty’s Display remarketing knowledge, your business will enjoy all the benefits of sophisticated targeting techniques, behaviour analysis, demographic breakdowns, fashion of visits and long-term affinity categories.Display Advertising Services
Remarketing is all about reaching those ‘lapsed’ customers and bringing them back to your site. Retargeting allows brands to capitalise on seasonal peaks in demand. Our remarketing management is used by dozens of top brands to ensure they are speaking to the right people at just the right time. As part of the service, we ensure tracking and targeting is set up with no errors, allowing our retargeting agency to analyse the behaviour of your customers in-depth.Remarketing Services
Liberty concocts innovative programmatic display advertising campaigns. Programmatic brings with it an opportunity to find new target markets that your competitors aren’t reaching. Our programmatic service team know how to use Programmatic at the right time to maximise exposure and ROI. By taking a proactive approach with us, you can beat your competitors to the Programmatic punch.Programmatic Display Advertising Services
Google Shopping Management
For our eCommerce clients, we see some of the highest amount of conversions and best ROIs with Google Shopping. We go right to the core of Google Shopping, Auction Insights and Analytics, allowing us to understand your customers better than anyone else. Struggling with your conversion rate? Need some granular, relevant analysis? Then our Google Shopping pros are the team for you.Google Shopping Campaign Services
Our Facebook advertising experts have revived accounts, using analytical data and creativity to mould exciting campaigns that not only gets you sales, but cultivates a sense of community. When you work with Liberty, you’ll typically see us bringing results out of previously unprofitable campaigns. By knowing how to utilise Facebook’s targeting tools to their fullest potential, we can turn the most ROI-starved campaign into one that brings results for the long-term.Facebook Advertising Services
If you’re struggling to make the most of Twitter ads or if it sticks out as an outlier in your usually fluid PPC strategy, then we can help. We know how to use the platform to elevate your brand, its reach and to cultivate a strong sense of community.Twitter Ads Services
Our Linkedin paid media services can ensure that your content and your brand is seen by only the most relevant people which increases the quality of PPC leads.LinkedIn Advertising Services
Our PPC agency will work with you to develop long and short terms goals that you would like to achieve with your PPC campaigns. Measurable KPIs will allow us to demonstrate the value of your PPC campaigns.
Are you not satisfied with your performance of your current paid media campaigns? Is your ad spend out pacing your ROI? Is your account well structured? Are you running the right ads? Are these switched for the correct keywords? Has a sufficient budget been set? These are all questions that we pursue within the our PPC audits. Our PPC specialists can review and give you optimisation ideas for your failing PPC campaigns. We also review your landing pages to give advice on how to improve conversion rate.
Transparent PPC Management Reports
You can keep up to date with our PPC management services with your own, client specific Google data studio reporting dashboard. You will also receive a monthly report emailed to you which will detail how your paid search campaigns are performing.
Tracking & Tagging Setup
As a full service digital marketing agency we have expertise in all things digital. This includes ensuring all your paid media campaigns are tagged and tracked as need. We will make sure all PPC data is accurate using Google Tag Manager, Analytics as well as Google Merchant Centre.
Being a Microsoft Ads and Google Premier Partner means we know the ins-and-outs of PPC, from brand standards, quality guidelines to the most recent updates and changes. Liberty’s pay per click training provides you with the tools to understand, compare and execute truly inspiring PPC advertising campaigns.PPC Training Services