Our PPC specialists create profitable, data-driven paid media campaigns which drive exposure, traffic and conversions across the web.
Paid media has never been more complex or more powerful.
As the digital marketplace evolves beyond mere paid search (PPC), display and social advertising into AI and machine learning, businesses need the most sophisticated, innovative paid strategies to survive and thrive.
We crunch customer data, bulldoze ad structures and partner with vendors to dig up unforeseen opportunities. That allows us to confidently place the right ads for the right user at the right time.
Always, our end goal is to:
- Put your brand in front of more of the right people
- Bring more people to your website to visit your content
- Scale your business, whether through leads, sales, or something else
PPC Case Studies
The Paid Media Agency That Delivers
All good marketers understand advertising, but when it comes to an impregnable account structure and PPC strategy, you need an expert that’s been there and done it – and does it the right way.
We partner with multiple vendors to give you the perfect mix of third-party technology and industry insight, which includes being a Google Premier Partner, Bing Select Partner and AdRoll Certified.
These partnerships offer advanced targeting techniques that only spends your hard-earned money on the right audience.
Liberty have game-changed this eCommerce marketing channel for us via their rigorous approach, coupled with continuous testing and optimisation. As a boutique agency, they are responsive and agile and can respond to our business needs quickly, behaving as if they were part of our in-house team. Lorna Westwood Head of eCommerce and Digital
The paid media team
Crunching numbers, tweaking ad copy and getting generally pumped up about paid search, our PPC pros’ eyes light up when you utter the words ‘increased click-through rate’.
Which celebrity do you most closely resemble? Lil Kim
Tell us an interesting fact about yourself I’ve seen ghosts before in Pontypool, so I’m a ghost believer
What’s your death row meal? Slow-cooked Spag Bol. With merlot.
Senior PPC Specialist
Which celebrity do you most closely resemble? When I was I was trying my football career, people used to say Toni Kroos or Arshavin, but I don't think so 🙂
Tell us an interesting fact about yourself. I'm crazy about reptiles, specially snakes. I had 8 snakes and 2 lizards as pets when I was younger, before leaving Brazil and I miss them a lot.
What’s the proudest moment of your life? The day I started my first job outside Brazil, completely out of my comfort zone, in a different country (Germany), different language, with a totally different culture to adapt and I did it!
What’s your death row meal? My mom's pierogi
Erika San Jose
Paid Media Manager
Which celebrity do you most closely resemble? Oh that’s a hard one! I’ve been told Cathy Nguyen (YouTuber) but apparently Brenda Song according to Google. Personally, I don’t believe either of them.
Tell us an interesting fact about yourself. I never learnt how to swim but I was brave enough to go white water rafting in Eswatini.
What’s the proudest moment of your life? The time when I took care of crocodiles and cheetahs when I volunteered abroad a few years ago.
What’s your death row meal? Sushi & Pasta!
Which celebrity do you most closely resemble? A cross between Andre Gomes and Hazel from the Umbrella Academy
Tell us an interesting fact about yourself. I once spent a day having breakfast in San Diego, lunch in LA and tea in San Francisco
What’s the proudest moment of your life? Graduating with merit for my MBA in 2019 after a below-par undergraduate performance in 2010, mainly due to choosing a student flat above a bar in Liverpool city centre!
What’s your death row meal? Extra spicy Jerk chicken with rice, festival and grape soda or recreate the time I ate a 48oz medium-rare Porterhouse (or both? Go out in style)
Senior PPC Specialist
In a nutshell, please describe your role. I plan and launch PPC and Paid Social Campaigns across a wide variety of verticals.
What aspect of your role do you enjoy most? I get to express my creativity through planning campaigns on various channels like Paid Search, Social and Programmatic.
What is your favourite tool/program/extension/resource? It has to be Google Analytics, because our campaigns would be in the dark without it.
How we approach PPC
With us, it’s never been about paying over the odds, hounding users, or preying on competitors. Our paid media team are devoted to ROI; they dedicate their time to stay on top of paid best practice.
We eschew the siloed approach, working across platforms and technologies on a delicious sliding scale from full-ownership of delivery to consultancy and paid media training. At the end of the day, we’re just here to hit your goals.
We have a gold standard approach to PPC. Our bespoke strategy covers:
- Identifying the most lucrative target audience
- Structuring, or re-structuring, ad accounts
- Rigorous opportunity identification
- Spotting missed opportunities in the digital markets
- A bespoke measurement plan covering KPIs and performance goals
Liberty's PPC Services
Google Ads Management
When it comes to Adwords, ROI is Liberty’s bread and butter.
Bing Ads Management
Diversify your digital campaigns and enjoy super-low CPCs using Bing.
Liberty combines dynamic creative work with statistical boffinery so that you dominate display advertising.
Remarketing is all about reaching those ‘lapsed’ customers and bringing them back to your site.
Liberty concocts innovative programmatic display advertising campaigns.