Google Shopping Campaigns

Google Shopping management is not about putting your product in front of as many people as possible, but in front of people who will buy it.

Become masters of the merchant center

As a Google premium partner, our ROI-focused Google shopping management style is underpinned by the ethos of ensuring your products in your product feed appear in front of those who will be passionate about them.

65% of UK shoppers like to browse and compare products, while only 13% of consumers admit to knowing what product they’d like to buy when visiting an eCommerce store, Google Shopping puts your products in front of these relevant shoppers in their online marketplace.

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For our eCommerce clients, we see some of the highest amount of conversions and best ROIs with Google Shopping. 

A key part of a PPC (pay per click) strategy is often to use Google Shopping to promote relevant products to users to drive eCommerce conversions, because the effective product listing ads (PLAs) appear across Google ads Search and Shopping on their Comparison Shopping Engine.

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Would you like to discuss Google Shopping management with us? Get in touch today.


Liberty’s PPC team firmly believes in utilising intelligent, data-driven targeting, persona-based modelling and exclusive knowledge to maximise Google Shopping success.

  • In-depth Analysis
  • Product Feed Review
  • Driving ROI
  • Product prioritisation

How we do it

Having a good shopping product feed with accurate product information underpins Google Shopping campaigns. Using as many of the Google parameters as possible helps you to reach relevant, quality traffic with your campaigns and helps you achieve successful, profitable campaigns.

Google Shopping campaign structures will vary depending on advert objective but will be based on criteria such as product category, top sellers, revenue drivers or price range. Splitting out ad groups by product will help us easily allocate budget more effectively.


Our PPC team is renowned for its comprehensive analysis and ability to consider aspects most agencies ignore. By analysing the minutest details of a client account, we can facilitate the smallest factors to generate big ripples in their ROI.

We go right to the core of Google Shopping, Auction Insights and Analytics, allowing us to understand your customers better than anyone else. Struggling with your conversion rate? Need some granular, relevant analysis? Then our Google Shopping pros are the team for you.

Initially, an audit of the existing eCommerce performance would be carried out prior to performing any optimisation. By auditing your Google Shopping campaigns from top to bottom, we iron out creases that you aren’t aware of. With a comprehensive review process, we ensure your Product Feed and account is in pristine condition, capturing conversions, customers and a glowing reputation.


Product prioritisation is critical to maximising revenue through Google Shopping ads. We will analyse product performance and availability to determine what should be a priority. Bid modifiers will be used to spend budget more efficiently by increasing exposure of these key products.

The Auction Insights report will be used to monitor the Shopping marketplace by analysing what competitors are entering and exiting the auction.

Google Shopping Case Study

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+170% Return on Ad Spend

Smart Shopping became a highly profitable campaign, achieving a lower CPC than the standard Shopping ads and a strong conversion rate over the weekend.

View case study

We’re proud to be an official Premier Google Partner.