Programmatic Display Advertising
Liberty concocts innovative programmatic display advertising campaigns to make paid display more interesting and more effective.
Confession time: we’re quite excited about programmatic display advertising. It makes paid search campaigns smarter, leaner and more effective. And Liberty’s paid advertising gurus know better than anyone how to make programmatic pay dividends.
Programmatic is exciting – a fresh, innovative way for brands to reach target markets. And because it’s new, there’s every chance your competitors aren’t making the most of programmatic. What are you waiting for?
We believe that programmatic works best as part of a bigger picture. Team up with Liberty’s programmatic professionals and find how it complements your wider marketing campaigns and helps you reach your goals.
- ROI-focused Campaigns
- Sharpened Targeting
We’re pragmatic when it comes to programmatic. Every decision we make is data-driven, and we’re constantly tweaking adverts in real-time for optimum engagement.
That means the funds we’re investing are being done so in a way that echoes user behaviour and increases ROI.
Sharpen your targeting
There’s nothing worse than throwing stuff at the wall and hoping it sticks. Our paid search boffins can allow your digital advertising to be more targeted than ever before. Segment your audiences depending on demographics, location, interests, behaviour and…just about anything, really.
Paid Media Case Studies
+170% Return on Ad Spend
Smart Shopping became a highly profitable campaign, achieving a lower CPC than the standard Shopping ads and a strong conversion rate over the weekend.View case study
525% Year 2 Return on Investment
Global beauty brand Benefit came to us in 2014 with the challenge to improve their ROI and CPA figures through PPC in the UK.View case study