Programmatic Display Advertising

Liberty concocts innovative programmatic display advertising campaigns to make paid display more interesting and more effective.

Programmatic display advertising makes paid search campaigns smarter, leaner and more effective. And Liberty’s paid advertising gurus know better than anyone how to make programmatic pay dividends.

Programmatic is exciting – a fresh, innovative way for brands to reach target markets, and there’s every chance your competitors aren’t making the most of programmatic advertising. What are you waiting for?

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Have a programmatic project you'd like our help with? Get in touch today.

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We believe that programmatic works best as part of a bigger picture. Team up with Liberty’s programmatic professionals and find how it complements your wider marketing campaigns and helps you reach your goals.

  • ROI-focused Campaigns
  • Sharpened Targeting
  • Creative, Eye-Catching Ad Campaigns
  • Integration With Wider Marketing Goals

ROI-focused campaigns

We’re pragmatic when it comes to programmatic. Every decision we make is data-driven, and we’re constantly tweaking adverts in real-time for optimum engagement.

That means the funds we’re investing are being done so in a way that echoes user behaviour and increases ROI.  

Programmatic brings with it an opportunity to find new target markets that your competitors aren’t reaching. Our PPC team know how to use Programmatic at the right time to maximise exposure and ROI. By taking a proactive approach with us, you can beat your competitors to the Programmatic punch.

Underpinning all of this is a commitment to white hat, sustainable PPC practice ensuring when you use new developments like Programmatic, it will work for the long-term within your wider marketing strategy.

Programmatic is made successful by targeting. Our PPC professionals know how to make your adverts more targeted than ever, ensuring you can segment audiences on their demographic, location, interests, behaviour and, well, just about anything. 

The PPC team’s approach is echoed by the remainder of Liberty’s business. We only make decisions based on the long-term interest of our clients. We’ve built a business on doing things right and Programmatic is no different.

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Our professional PPC team are trusted by Google thanks to their creativity, diligence and prompt decision making. They take the stress off you by delivering consistent results.

It’s not easy to become Google Ads certified. Our PPC team worked hard to attain its certification by consistently lowering cost-per-click without impacting conversions. As a result, our PPC approach to Programmatic remains the same as the rest of our business: focused on getting our customers conversions in a sustainable way.

Paid Media Case Studies

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+170% Return on Ad Spend

Smart Shopping became a highly profitable campaign, achieving a lower CPC than the standard Shopping ads and a strong conversion rate over the weekend.

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525% Year 2 Return on Investment

Global beauty brand Benefit came to us in 2014 with the challenge to improve their ROI and CPA figures through PPC in the UK.

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We’re proud to be an official Premier Google Partner.