Education Marketing Services
Get an A* digital marketing service from Liberty. Discover our specialist education marketing services and years of experience in your sector here.
Discover where the cool kids hang out
Gen Z are the most connected generation ever, which means that social media marketing an essential channel in the education sector.
Whether it’s getting a message to a niche demographic through advanced Facebook targeting or amplifying your brand through Snapchat campaigns, our savvy social team are on hand to create stunning campaigns.
Master Advanced Audience Targeting
Whether you’re looking to get prospective students to attend open days, are trying to peak their interest in specific courses, or need to fill up those last-minute clearing spaces, our expert PPC team are experienced with helping educational establishments complete their goals.
We implement advanced audience targeting and use data that’s only available to Google Premier Partners to make sure that your budget is being spent effectively and efficiently.
Ensure your optimisation is on point
Large educational websites often have hundreds of courses offered by multiple departments, so making sure that your website is fully-optimised for organic search can be a mammoth task. Fortunately, our team of SEO strategists, technical SEO specialists, and content creators are on hand to create effective SEO strategies that work.
Let the master become the student
Sometimes your staff also need a little extra education. Our consultants are experienced at working with some of the biggest universities in the country to improve their digital expertise through our bespoke training services.
Whether it’s auditing a PPC account or digging through Analytics data with your team, we’ve been there and got the t-shirt.
Get to know the decision makers
It’s very rare that there’s just one person behind the decision about what school or university to choose. Our persona building workshops discover the people that are likely to help make this life-changing decision.
Whether that’s the students themselves, parents or careers advisors, we’ll use your in-house experiences and combine it with our data and knowledge to discover what makes those personas tick.
Understand reporting & attribution
With long user journeys comes multiple goals and key touch points. Our strategy team work with you to create robust tracking that reports on core metrics, such as prospectus downloads and open day signups that are key to enrollment.