Content Marketing Services
At the heart of marketing sits content. At the heart of our content is you.
We believe content is a lot more than words on a page. Great content underpins everything else.
It starts conversations, builds relationships and makes a lasting difference to businesses.
Great content is not shouting in peoples’ faces. It’s an idea informed and forged by a mountain of data, and if it’s not geared around provoking an emotional response it’s dead in the water.
Very importantly, great content is measurable, whether that’s:
- More people linking and sharing your content.
- More people finding your content in competitive search results and digital communities
- More people trusting your business
Content results to hang your hat on
Everything our content development agency does at Liberty centres around getting you the results you dream of, and content is no different.
Depending on your goals, your industry and your internal capacity, our content marketing agency team tailor a detailed, ambitious content strategy that hits the mark and delivers a tangible difference. Part of our range of digital marketing services, our digital content marketing experts can add the extra level of digital expertise you need to succeed.
Then we’ll work with you to produce content marketing services which reflects your brand, and conveys the expertise, authority and trust you need to win over search engines and users.
How we approach content marketing
We’re an insight-first content marketing agency, and we’ll work with you every step of the way. Our approach to content marketing involves intensive, super-granular data geekery and working with your team to understand exactly what makes your target market tick to find the perfect content marketing strategy for you.
Then, our content marketing team will use their decades of marketing experience to concoct campaigns and narratives which start meaningful conversations and meet your goals.
Our content strategy include:
- Evaluating and improving your current content
- Researching opportunities in search and social communities
- Getting influencers and press contacts shouting about your brand opportunities
- Producing top-class content, from copywriting to videos to graphic design
- Building digital communities with top-quality social media services
- Reporting KPIs and performance goals in bespoke measurement plan
Our Content Marketing Services Include
Native Advertising
Amplifying the reach of your carefully-crafted content. Native advertising helps you drive targeted traffic that converts.
Native advertising services
Blogging & On-Site Content Creation
Delighting and educating your target audience with carefully-researched, hyper-relevant web content. Our content marketing agency produces content with added value. Whether corporate blog posts, infographics, product landing pages or advice pieces, our content team work with our SEO agency and develop optimised content that inspires readers and is found by your target audience. Based on in-depth persona insight, our digital copy conveys your brand message and keeps your customers coming back for more.
Content creation services
Digital PR
Getting your brand talked about, trusted and amplified by the people and publications that really matter. The best content doesn’t get links, it demands them. the distribution of the content is an essential part of our content marketing strategies. Liberty’s content team know exactly what it takes to create innovative, link-friendly content and get it seen and heard with our industry leading outreach services pushing your content to a range of digital channels.
Digital PR services
Content Optimisation
Crafting and tweaking copy to ensure your website is adoredby search engines and users alike. Our SEO content services take your existing content and interweave our SEO-derived, persona-focused copy to not only make your content shine on an aesthetic level but to bring in more traffic and improve your search rankings.
Content Optimisation Services
Content Campaigns
Making a splash with strategic, innovative large-scale content marketing campaigns. Our content marketing agency has been trusted to brainstorm content marketing campaigns for big clients for a reason: they increase brand visibility, improve public relations and drive rankings. Our content marketing team will create you a bespoke marketing campaign that gets you heard.
Campaign management services
Content Strategy Creation
We listen to your business goals, increase brand awareness and create digital content that takes into account buyer personas and target market in order to develop a content marketing strategy that fits both your goals and, much more, the needs of your target audience.
Social Media
We’ll amplify your content campaigns in all the right places, to get more people talking about and sharing your content. Share a common goal, and provide a stronger return on investment. Establish the business as a caring and trusted entity With a proven track record of social success, we know just what it takes to get your brand on people’s newsfeed. Don’t just talk, listen and learn by engaging in meaningful dialogue with customers and influencers on social media platforms such as Facebook, Instagram, Twitter & LinkedIn.
Social media marketing services
Content Audits
Figuring out your goals and the development of buyer personas is the basis for successful content marketing. We can use this information to evaluate your existing digital content. Simply by optimizing and upcycling your content, we achieve more organic visibility and reach.
Affiliate Marketing
Affiliate marketing can become a very important channel in the digital content marketing mix. To do this, however, it is necessary to control the campaigns optimally and to find the right partners for your content or products. As a full service digital marketing agency, we ensure that your products are placed profitably and align the affiliate marketing campaigns with your digital marketing goals!
SEO
Organic search is still the number 1 way to get your content to your target audience. Our content marketing services team work with our SEO agency to ensure your content get the organic clicks it deserves. We undertake keyword research that will be the building blocks of any content creation or optimisation strategy needed.
SEO Services
Content Performance Reports
We provide you with content performance reports on a monthly basis, giving you specific recommendations for future improvements. With client specific Google Data Studio dashboards, we always have an eye on success and identify any potential optimisation opportunities. As a content marketing agency, it is important to us that your content is sustainably successful.
Digital Content Training
Our copywriting training courses help you to understand users’ emotions and desires and learn tried-and-tested copywriting techniques. Our digital marketing agency has delivered content training classes for a wide range of clients from B2B, to e-commerce.
Digital Content TrainingContent Case Studies
Admiral Insurance asked Liberty to help them launch their new learner driver insurance brand through a creative content campaign.
View case study
We’ve worked with Liberty on two campaigns and have always been impressed by their concepts and creativity. From the first meeting to the end of the project, they provided great support and good advice. They were always patient and accommodating to our requests, and their integration of content, social and PR was excellent. On top of that they are a lovely team to work with! Justin Beddows Head of Consumer PR
The Digital Content team
Creative, interesting, good looking and extremely modest to boot, the word nerds in the Liberty content team dream up compelling ideas in their sleep.
