Fixing Issues. Extracting Performance.
Effective optimisation strategies that polish and upcycle your content to make it the best it can be.
Making the most of the content you already have.
Re-evaluating, tweaking and re-writing content to extract performance.
Our SEO led content strategy takes your existing content and interweaves our SEO-derived, persona-focused copy to not only make your content shine on an aesthetic level but to bring in more traffic and improve your search rankings.
Choosing words that work.
Our content team believes in producing EEAT-friendly, keyword-driven written content that hits a client’s unique tone of voice and inspires its audience of personas.
We’re motivated by marrying SEO with language to make your content rank higher than your competitors.
Interweaving Keywords
Ensuring your site copy and blog content is keyword-optimised for search success.
Improving Internal Linking
Making sure your pages all link together to create a better map of your site while funnelling traffic to the desired pages.
Creating and Adding CTAs
Your calls-to-action are crucial, and without them, your readers won’t know what to do next. We’ll make sure these are in place, and that they’re doing their job.
Fixing Structure & Grammar
Sometimes, it’s your content structure that’s preventing success. In addition to spot-checking the usual grammatical mistakes, we’ll reevaluate your content’s layout to suggest improvement.
What content optimisation means to us
Finding and solving problems.
By prioritising poorly-optimised pages, we can fix internal linking, keyword density and a multitude of other niggling errors to improve a client’s organic search rankings, as well as writing copy that inspires conversions.
The multidisciplinary team allows us to cover all the bases, utilising Liberty’s award-winning search knowledge, penchant for the written word, and more than a decade of experience ensures a client’s content works for them and not the other way around.
Related Work
Pure Property Finance came to us with a clear goal: after a few years of no PR activity, they wanted to be seen in the high-quality publications that property investors and developers read, and not just as another finance broker but as the go-to voices in their sector.
With a link-focused content strategy in place we aimed to drive relevant inbound links towards the Happy Beds domain to boost an already-improving performance and increase search visibility.
