Fixing Issues. Extracting Performance.

Effective optimisation strategies that polish and upcycle your content to make it the best it can be.

Making the most of the content you already have.

Re-evaluating, tweaking and re-writing content to extract performance.

Our SEO led content strategy takes your existing content and interweaves our SEO-derived, persona-focused copy to not only make your content shine on an aesthetic level but to bring in more traffic and improve your search rankings.

Choosing words that work.

Our content team believes in producing EEAT-friendly, keyword-driven written content that hits a client’s unique tone of voice and inspires its audience of personas.

We’re motivated by marrying SEO with language to make your content rank higher than your competitors.

Interweaving Keywords

Ensuring your site copy and blog content is keyword-optimised for search success.

Improving Internal Linking

Making sure your pages all link together to create a better map of your site while funnelling traffic to the desired pages.

Creating and Adding CTAs

Your calls-to-action are crucial, and without them, your readers won’t know what to do next. We’ll make sure these are in place, and that they’re doing their job.

Fixing Structure & Grammar

Sometimes, it’s your content structure that’s preventing success. In addition to spot-checking the usual grammatical mistakes, we’ll reevaluate your content’s layout to suggest improvement.

What content optimisation means to us

Finding and solving problems.

By prioritising poorly-optimised pages, we can fix internal linking, keyword density and a multitude of other niggling errors to improve a client’s organic search rankings, as well as writing copy that inspires conversions.

The multidisciplinary team allows us to cover all the bases, utilising Liberty’s award-winning search knowledge, penchant for the written word, and more than a decade of experience ensures a client’s content works for them and not the other way around.

Related Work

The Balance Agency

We set out to research a campaign that would really make a difference – not just to our brand awareness and sales pipeline, but to the marketers we are setting out to help.

View case study: The Balance Agency
Imagination Technologies

After working with Imagination on successful SEO and PPC campaigns, Liberty was tasked with growing brand awareness on social channels to meet the company’s ambitious recruitment goals.

View case study: Imagination Technologies

We’ll be your
proactive partner