Attention. Traffic. Conversions.
A Paid Media agency driven by results
Award‑winning paid media with goals that align with yours
We are an award-winning paid media agency that turns investment into measurable growth.
We create performance-led campaigns tailored to your business goals, combining data, creativity, and proactive management to make your pounds work harder.
Unlike many paid media companies, we don’t take a ‘set-and-forget’ approach. Our team acts as an extension of your business, constantly refining campaigns to boost efficiency, cut wasted spend, and drive better-quality leads and conversions. Every decision we make is driven by real performance data, industry insight, and hands-on experience across multiple sectors.
Through clear reporting and ongoing optimisation, our paid media marketing services deliver cost-effective campaigns that not only drive short-term results but also set your business up for long-term growth.
Paid Media services that are designed to maximise your ROI
Our paid media management services are crafted to engage your audience at every stage of the customer journey, uniting channels and formats to deliver consistent, scalable results.
As a results-driven paid media marketing agency, we continuously test, analyse, and refine campaigns to maximise ROI, to make sure your budget works harder and drives sustainable growth with measurable impact.
PPC and Paid Search advertising
Search, Display & Performance Max: If you need to reach high-intent audiences across Google’s network, we can support by managing campaigns strategically to maximise visibility, drive traffic, and convert prospects into customers.
Paid Social Media advertising
Paid social campaigns across Meta, LinkedIn, TikTok, Pinterest, etc.: We’ll engage targeted audiences across leading social platforms with data-led campaigns, built on our proven social media advertising approach, aimed at building awareness, generating demand, and driving measurable conversions.
Programmatic display and video campaigns
We help you access premium inventory through leading programmatic partners, giving you large-scale reach with precise audience targeting to increase visibility and drive performance.
Creative for Paid Media advertising
We enable you to harness creative thinking backed by data to produce ad copy, visuals, and messaging that enthral audiences, boost performance, and maximise campaign results.
We are the Paid Media experts
Spending your budget to not just get you good results, but better quality results.
Effective paid media isn’t about chasing clicks, but driving high-quality leads and conversions that genuinely move your business forward. Our team of paid media specialists just happens to excel at lowering CPAs, making your budget work harder, cutting wasted spend, and boosting both lead quality and conversion value.
We dig into your accounts, sharpen audience targeting, and optimise campaigns nonstop, ensuring your budget reaches the people most likely to convert.
Our expertise includes:
Social Media Advertising
Running campaigns on all major social media platforms, which drive awareness and hit your sales targets.
Google Ads
We’ll create and manage your Google ads, including Search, Display, and Performance Max.
Programmatic
We’re partnered with many of the main programmatic vendors. So when you need that massive reach, we can get it.
Remarketing
Re-engage previous visitors and guide them back through the conversion journey.
Shopping campaigns
That put your products in front of high-intent customers ready to buy.
Creative thinking
With data, creativity, and optimisation, we make your paid media campaigns work harder to drive growth that truly matters. Paid media done right: maximising ROI and delivering the outcomes that move your business forward.
FAQs
Does Paid Media deliver instant results?
Paid Media can start driving traffic as soon as campaigns go live, but strong, sustainable results develop over time as platforms gather data and optimise targeting. At Liberty Marketing, we manage this process closely by testing and streamlining your campaigns to ensure performance improves and delivers the best possible return on your investment.
How do you decide where my paid media budget should be allocated?
We start by reviewing your brand’s performance against industry norms and our internal benchmarks. From there, we strategically assign your budget across campaigns and ads to make sure every pound works hardest for reach, engagement, and results.
Should I invest in awareness campaigns or performance campaigns?
You need both for driving growth, but they serve different purposes and are most effective at different stages. We can guide you on which approach suits your business today and help plan your budget allocation to support future campaigns.
Can you improve my ROI from existing paid media campaigns?
At Liberty Marketing, we specialise in maximising ROI by auditing existing paid media accounts to uncover inefficiencies and wasted spend. We then reallocate budgets strategically and continually refine targeting and creative to ensure every campaign delivers clear, quantifiable results.
Related Work
Global beauty brand Benefit came to us with the challenge to improve their ROI and CPA figures through PPC in the UK. Benefit also wanted to utilise their data to make smarter business decisions.
Cardiff Metropolitan University were struggling to compete against its rivals online and needed a way to improve its underperforming campaigns.
