Local SEO Services
As a multi-disciplined local SEO agency, we offer expert knowledge and a friendly touch, helping you become a hometown hero. Bringing business to you.
Finding local trade and attention is essential for any business. 46% of searches now have local intent, meaning that almost half of online shoppers are looking to spend money locally.
Showing up in these search results requires a balance between mastering Google My Business and search engine optimisation (SEO) expertise: this is where Liberty step in.
Aside from ensuring your page ranks for location-based searches, Liberty’s local SEO services can make your page rank for terms that don’t include a location as well. With expertise in delivering consistent NAPs, citations, Google My Business and managing relevant backlinks, our SEO agency allows your page to rank locally for the broadest of search terms.
Our strategy includes a few key points, each with the goal of improving your visibility locally:
- Google My Business
- Website Optimisation
- Link Building
Mastering Google My Business
With Liberty’s local SEO expertise, we use Google My Business to build your brand’s online consistency and visibility. We know how to create the perfect first impression on a search, as well as ensuring your contact details, reviews and posts can easily be crawled by Google. We know how to properly read the tool’s insights, too, to ensure your business reacts to the changing online market in a way that makes sense.
Optimising for Google My Business puts you front of the queue in this lucrative arms race, so don’t skimp out on it. Google My Business isn’t a static entity, it’s constantly evolving. What was previously simple business information has matured into a hub of useful knowledge, from menus, to allergy information, to blog posts. Keeping this managed and well-optimised pays volumes in SERPs rankings while also helping your users’ experience.
If you are driven for success, think local. Liberty's local SEO services have all the tools to help you increase your local notoriety and popularity.
Local SEO Strategy – Website Optimisation
Optimising your website around local SEO means making sure your site accurately represents and communicates its local profile. By using local keyword research, we can help your site become visible in searches with local terms, as well as ensuring key information such as your address and contact details are properly visible.
By optimising your website, our buddies at Google can ensure the search engine recognises your location on Google maps, connecting you with those who matter: your customers.
Local SEO Strategy – Link Building
Local search engine optimisation involves building up local links is the building blocks to your business’s foundation. Just like word-of-mouth, you want people linking to and talking about your website online. As a local SEO agency, our local SEO services can help find avenues and opportunities for local links, prioritising quality over quantity.
Our nationwide contacts can help drive local links anywhere, helping to fortify any domain. We only offer transparent links, while creating and augmenting content that will make you popular locally, both in organic searches and links.
Here at Liberty, we believe in doing things the right way. Our agency was created on that basis and this reflects in our local SEO. We’ll do things properly and will never take ill-advised shortcuts, ensuring your business becomes a pillar of your community.
With Liberty as your local SEO agency, you will get:
- Cutting-edge SEO practice from Wales’ largest digital marketing agency.
- A collaborative, client-focused approach.
- Proven and tangible results from evidence-based practice.
- A company that does things the right way, ensuring long-term success.
Our Local SEO Services include
Local Keyword Research
Local SEO means covering the right topics, including the right keywords, and creating the right type of content that matches the search intent. We undertake detailed keyword research that covers all areas of your potential customer base. It’s not just adding a location at the end of a search. We understand that search results can be influenced by a users’ location even if they are not adding their desired location into the search term. We will track your keywords using industry leading tracking software that can not only be setup to monitor your keywords in multiple locations, but can also notify you of a localised term
On site signal are vital for high local rankings. Google needs to know exactly where your business is located in relation to its users. Our local SEO services will ensure your business details and locations are fully understood by Google so you are relevant to your local customers. This can range from ensure your NAP (Name Address & Phone Number) are included on site and match those in business directories and GMB listings.Content Optimisation Services
Local Link Building
Backlinks have always played a part in search engine optimisation. Local SEO is no different. Local listings in trusted media outlets are a great way to let Google understand where you are. Liberty’s profession digital PR & outreach services will get your name in the places that count.Digital PR Services
Our technical SEO services extend into local SEO. Mobile friendliness, user experience and page speed all impact your organic rankings, both locally, nationally and internationally. We ensure optimal crawlability and indexing of your website. We take care of all technical details and work through all important topics using tried and tested technical SEO audits.Technical SEO Services
Schema markup code for local signals
With the help of the schema, the search engines learn who you are, where you are and what products or services you offer. Liberty offers a full review and implementation service when it comes to Schema markup code.Introduction To Schema & How To Use It
Google My Business (GMB) Management
Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and map results. Optimising a GMB profile involves creating a complete and accurate listing, managing multiple locations, responding to customer reviews.
Local Citation Building
Local citation building is a process of creating and managing local business listings or mentions of a local business on various local directories, review sites, social media platforms, and other relevant websites. Local citations can help reinforce your presence in your local area.
SEO Case Studies
+114.7% Booking Revenue
By optimising each restaurant page and Google My Business listing for location keywords, managing its citation profile, and optimizing the site’s backlink profile to build authority; our SEO agency delivered.View case study
+27.25% Revenue Increase
Our SEO services agency used cutting edge techniques to create a keyword built site structure which saw increases in website visits and revenueView case study
+89% Keywords on Page 1
With a principle aim of providing recipe inspiration and pork education, AHDB knew they needed to be visible online, but they had very few predefined goals and strategies to achieve it.View case study
Frequently Asked Question
Local SEO (Search Engine Optimisation) is the practice of optimising a local business’s online presence to increase its local search visibility and attract more customers in its target market. Local SEO aims to improve a business’s ranking in local search results, as well as Google Maps or Google’s local pack, by optimising various on-page and off-page factors. By implementing effective local SEO strategies, local businesses can reach more local customers, increase its online credibility and reputation, and ultimately drive more traffic and revenue to the business.
Local SEO is important for local businesses because it helps them increase their online visibility and attract more customers in their target market. With the rise of mobile devices and local search queries, more and more consumers are turning to the internet to find local businesses and services. By optimising their online presence for local search, local businesses can appear in top search results and maps for relevant local queries. This can drive more website traffic, phone calls, and foot traffic to the business.
You’ll hear plenty of SEO companies say you should see SEO results in 6-12 months but that’s too simplistic. It depends on what exactly those results are and where you’re starting from.
However, with the right SEO strategy in place with the right local SEO company, within 6-12 months you should have ticked off some quick wins and put yourself in a place where you can judge the impact of the work. You’ll be able to put a price on the value of organic traffic and justify the case for further investment.
Measuring the return on investment (ROI) of an SEO campaign can be challenging, as it can take several months to see significant results. However, there are several key metrics that can be used to calculate the ROI of SEO results :
- Increased Traffic: One of the most obvious benefits of an SEO campaign is an increase in organic traffic to a website. By tracking the increase in organic traffic, you can get a good idea of the ROI of your SEO efforts.
- Improved Search Engine Rankings: By tracking the rankings of targeted keywords, you can see how your website is performing in search results. Improving your search engine rankings can lead to an increase in organic traffic and a better ROI.
- Increased Revenue: By tracking the increase in revenue from your website, you can get a good idea of the ROI of your SEO efforts. This can be calculated by subtracting the cost of the SEO campaign from the increase in revenue.It’s important to remember that measuring the ROI of an SEO campaign is a long-term process and may not show results immediately. It’s also important to regularly analyse and adjust your SEO strategy to ensure that you are getting the best possible return on investment.