Website Migration

If you’re thinking of updating your website, hold tight. Don’t do a thing before you’ve considered SEO. Get the guidance you need from Liberty's SEO migration services.

SEO isn’t a developer’s or a designer’s job, it’s ours. So be sure to rope us in if you’re thinking of a makeover.

You’ve spent years of blood, sweat and tears making sure your website works perfectly. And now you want to update it, upgrade it, add to it or streamline it.

But your brand’s site is a well-oiled motor that’s purring like a kitten. You wouldn’t let an amateur take your prize Ferrari apart and put it back together, so why even think about doing it with your website.

seo manager with his team
digital marketing coordinator at work

About to migrate a website, but don't know the first thing about migration SEO?
 Get in touch today.

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  • Site Audit
  • SEO Checklist
  • Keyword Report
  • Technical Check

We've got your back

When migrating a website, anxieties concerning search engine optimisation and rankings are commonplace. After all, there are no guarantees that rankings will be preserved post-migration, but in good hands, these common conceptions are no more than myths. 

If you have a talented SEO migration agency to handle the migration, the risks evaporate. Under our guidance, we can ensure that in the long-term, your rankings and organic traffic will stay the same, and we’ll even set your site up for future SEO improvement.


If you want a SEO migration agency that matches efficient migration with a delicate touch, then we’re that.

Our domain migration service is formed around two key goals.

These are to reduce the loss of rankings in the weeks following the migration, then to secure long-term growth in the months and years afterwards. To achieve this, we first understand the type of migration necessary for our client. We see this step as a good opportunity to give a client’s site a good health check-up; this means we can iron out issues so they aren’t transferred post-migration.

We then get down with the nitty-gritty of website migration. From setting up tracking to establishing a through 301 redirect map, we make the entire migration as seamless as possible.

Our website migration services doesn’t stop once the migration is finished, though.

Post-migration, we’ll continually monitor performance, organic traffic, Google analytics KPIs and suggest search engine optimisation changes to keep a website performing at its utmost potential. From fixing internal linking to maintaining canonical tags, most of the post-migration work is all about preserving your pride and joy. Through a plan of long-term support, our testing procedures allow us to, once again, see spots for improvement which blends into our future support with SEO and content.

Migration is something that is overlooked or taken far too lightly. A good migration is a matter of process, ours is streamlined and refined from many successful projects. Picture of Adam Stonehouse Adam Stonehouse Senior Technical SEO Specialist

What we do differently

Here at Liberty, we don’t believe in rushing things. We treat our work with an efficient, calm attitude which ensures work such as site migration is done with no shortcuts in mind. Our whole SEO strategy is underpinned by doing things the right way with an ambition for providing long-term solutions, not just short-term patchwork.

SEO Case Studies

pizza express client case study

+114.7% Booking Revenue

By optimising each restaurant page and Google My Business listing for location keywords, managing its citation profile, and optimizing the site’s backlink profile to build authority; we delivered.

View case study
label source warehouse tags

+27.25% Revenue Increase

This is a giant increase from the 8% target. In comparison, the previous YOY revenue stats were dismal, 17-18 was +1% and 16-17 was -7%.

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love pork case study image

+89% Keywords on Page 1

With a principle aim of providing recipe inspiration and pork education, AHDB knew they needed to be visible online, but they had very few predefined goals and strategies to achieve it.

View case study

Interested in our SEO migration services? Talk to us about our site migration SEO checklist, covering:

URL Structures, 301 Redirects, Indexing, Meta Data, Preserving Your Content, Rank Checking, Indexation Check, and Updating Your Analytics Goals.

We’re proud to be an official Premier Google Partner.