Identifying flaws. Improving function. Creating your perfect site.
Website migration services make sure your online presence walks the walk and talks the talk.
Thinking of a virtual makeover? You’ll need SEO migration services.
You’ve spent years making sure your site works just right, and now you want to give it a facelift.
Your website is the crux of your brand, so don’t let anyone near it who isn’t the best of the best.
Good website migration services are a matter of process. As a dedicated SEO migration agency, ours is streamlined and refined from experience gained on previous successful projects.
Anxiety around a site migration is a common feeling, but Liberty’s SEO migration team can ensure your rankings and organic traffic will stay the same long-term, even setting you up for future improvement.
Seamless SEO migration services, from A to B.
We’ll get you to a new site that suits your business and customers’ needs to a T.
To perform at its absolute best, your brand’s site needs to look the part with the help of a professional SEO migration agency.
Domain Migration
Domain migration, also known as domain name system (DNS) migration, refers to the process of moving a website from one domain name to another. This process can involve changing the website’s primary domain name or merging multiple domains into a single website.
Subdomain Migration
Subdomain migration is a process of moving a subdomain from one primary domain to another. Subdomains are essentially separate websites or web pages that are located under a primary domain. Subdomain migrations may be necessary when businesses need to restructure their website or when they want to move a particular subdomain to a different domain for better branding.
International Domain Migration
International site migration refers to the process of changing the structure of a website that caters to a global audience, including changing the site’s domain name or URL structure, modifying the site’s content, or changing the language or region targeting. The primary reason for international site migration is to improve the website’s performance in specific countries or regions, improve user experience and target audience more effectively.
CMS Migrations
CMS migration refers to the process of moving a website’s content management system (CMS) from one platform to another. This may be necessary when businesses want to upgrade their CMS to a newer version, change the CMS to meet specific business requirements or integrate the website with other software or systems.
What SEO migration services mean to us
Our website migration service is formed of two key goals.
These are to reduce the loss of rankings in the weeks following the migration, then to secure long-term growth in the months and years afterwards.
First, we’ll figure out which type of website migration services are right for you. We see this as an opportunity to give your site a good health check-up so we can iron out any issues pre-migration.
Then, we’ll get down to the nitty-gritty of website migration. From setting up tracking to establishing a thorough 301 redirect map, we’ll make sure all elements of the SEO migration services we provide are as seamless as possible.
Post-migration, we’ll continually monitor performance, organic traffic, and KPIs, and suggest search engine optimisation changes to keep a website performing at its utmost potential.
Website Structure Changes
This may include reorganising the navigation structure, changing the layout and design, modifying the sitemap or directory structure, or changing the URL structure. Website structure changes are often necessary to improve website usability, user experience, and search engine optimisation.
Risk Analysis
Site migrations don’t come without risk. Our pre-migration audits will help you understand the potential risks from an SEO perspective you may face. This includes checks such as top performing content from a user and backlink point of view. Ensuring that you are redirecting and or republishing pages that bring your current site organic traffic.
Staging Site Auditing
Going live without a full technical SEO check of a staging site adds to a migration risk level. Part of our SEO website migration process is to run checks and crawls on your staging site ready for when the time comes to go live as many technical issues have already been found and fixed, helping to ensure a successful migration.
SEO Migration Services Checklist
We know exactly what makes a high-functioning website, and we’ll go through each item on our SEO migration services checklist to make sure your new site is as good as it can be.
Redirect Map Building
A new website may mean a new URL structure. Changing URLs can be one of the riskiest aspects of website migrations. We work with your web development team to make sure pages from your existing site are mapped correctly to your new website structure.
KPI Benchmarking
Knowing where you stand pre-migration is key to judge the success of your migration process. Our SEO site migration experts ensure you have all the data you need to understand if there’s been a successful migration. This includes keyword rankings, organic traffic and organic conversion rate.
Live Day Technical Check
We can run technical checks on your new site to make sure everything’s working as it should be, removing any nervousness around page errors early on.
FAQs
How long does SEO take?
Website SEO services are an ongoing practice, constantly evolving with a combination of quick wins and big, long-term improvements. There are many variables, so no two SEO jobs are the same.
What KPIs do you track in an SEO project?
Different clients have different KPIs, which we determine with you at the outset. Common KPIs include website traffic, keyword rankings, conversion rates, and revenue.
How do you provide SEO forecasts?
We’ve developed an extensive forecasting process which combines many factors, such as branded and non-branded keyword data, as well as search trends for identified keywords. This has allowed us to produce realistic forecasts that are within a 10% margin of error.
We use a mixture of software that we have developed in-house, as well as many industry-recognised tools to provide forecasts for our SEO services. We’re realistic about what we can achieve, and how to get there together.
Can you work with my existing developers?
Every day, we work with a variety of developers for our clients. We can handle ongoing communication with them regarding website changes to improve SEO performance.
Related Work
San Carlo wanted to maximise festive bookings during their Carnevale di Natale campaign. Through a local SEO strategy and enhanced booking journey, we drove over 10,000 organic reservations and generated more than £1m in revenue in December.
Universal Music Group challenged us to oversee the technical SEO Migration of 22 websites across 17 territories into one global Sitecore website.
