In a nutshell, please describe your role.
I plan and launch PPC and Paid Social Campaigns across a wide variety of verticals.
What aspect of your role do you enjoy most?
I get to express my creativity through planning campaigns on various channels like Paid Search, Social and Programmatic.
What is your favourite tool/program/extension/resource?
It has to be Google Analytics, because our campaigns would be in the dark without it.