Our Digital PR Expert, Emma, came to us in 2018 after working for a traditional PR agency once graduating from a Journalism degree. Emma now combines her knowledge of traditional PR with digital PR, to get her clients on the websites of national and regional newspapers, blogs and magazine sites to bring in traffic and create brand awareness.
Having an understanding on what a journalist would find interesting and would like to write about is part of Emma’s job role, as well as keeping up with trends in different industries i.e property, interior, finance and general news. She isn’t afraid to shut an idea down in the ideation phase of campaign planning if she doesn’t think it will get the backlinks and coverage we hope for.
Emma loves a chat, so her favourite part of the job is building and maintaining relationships with bloggers and journalists alike, so that they can come to us for quotes and data, just as much as we can push something out to them.